You've found Happy Up Inc.'s home on the web!

Welcome! Happy Up is your source for unique and innovative toys, games, gadgets, squishies, and more. We also specialize in stocking classic playthings that never go out of style. Stop in one of our St. Louis area stores today!

  • Clayton Street Sign
  • Chicky
  • C'mon with the rain, there's a smile on my face...
  • Edwardsville Storefront
  • Hellloooooo!

Our Latest Email: I'm a Spring Chicken! 🐥 I mean Easter Bunny! 🐰

  • Kindermusik Playdate

    The next Kindermusik Playdate at Happy Up in Edwardsville is March 12th - two times available:  11:30am & 5pm.  The Playdates are led every month by licensed Kindermusik Instructor, Ellen Singh.  There's more info about Ellen, Kindermusik Playdates, and the registration form on our Events Page

    Beginning in March, please note the time change for the morning session. The fee has also changed to $15 per child, $5 for each additional child in the same family.

  • 2017 ASTRA Best Toys for Kids List

    Every year, ASTRA member stores select their favorite toys and games. You can see the complete list here: ASTRA Best Toys 2017.

  • Getting Our Emails?

    If you haven't seen an email from us for a while, take a moment to make sure we have correct info for you! Just follow the link: Happy Up Emails  As always, we pinky swear we will never never ever ever share your information. Thank You!

Our Winter 2017 Catalog is here!