You've found Happy Up Inc.'s home on the web!

Welcome! Once upon a time we were Once Upon a Toy and LagoonaMagoo Toys. Instead of juggling three different names all the time, we are now Happy Up Inc. on the street and on the web. Stop in one of our St. Louis area stores and discover unique and innovative toys, games, gadgets, and more. We also specialize in stocking classic playthings that never go out of style.

  • Happy Up Clayton Named Best St. Louis Toy Store 2014
  • C'mon with the rain, there's a smile on my face...
  • Chicky
  • Hello, my name is Elton Sloth.
  • Edwardsville Storefront
  • Clayton Street Sign

Our Latest Email: Teachers are Goofballs, Too!

  • Monthly Shopkins Trading Parties!

    Too many duplicate Shopkins in your collection?  Want to trade them away to other collectors?  Stop by your nearest Happy Up store the first Saturday of the month between 1pm and 2:30pm.  Click through to our locations page if you need maps and directions!

  • Kindermusic Playdate!

    The next Kindermusic Playdate at Happy Up in Edwardsville is May 2nd - two times available:  10am & 5:30pm.  The Playdates are led every month by licensed Kindermusic Instructor, Ellen Singh.  There's more info about Ellen, Kindermusic Playdates, and the registration form on our Events Page

  • Reserve Your Bloxels

    We are huge fans of this hands-on kids-can video game design platform.  Click to see how it works.  The manufacturer is currently out of stock, and so are we.  We are taking names to call when Bloxels are available again, probably in July. Give us a call and reserve your set:  Happy Up Clayton - (314) 725-2455 or Happy Up Edwardsville - (618) 656-9596

See a smattering of the toys and games on our shelves~