You've found Happy Up Inc.'s home on the web!

Welcome! Once upon a time we were Once Upon a Toy and LagoonaMagoo Toys. Instead of juggling three different names all the time, we are now Happy Up Inc. on the street and on the web. Stop in one of our St. Louis area stores and discover unique and innovative toys, games, gadgets, and more. We also specialize in stocking classic playthings that never go out of style.

  • Clayton Street Sign
  • Chicky
  • C'mon with the rain, there's a smile on my face...
  • Edwardsville Storefront
  • Hello, my name is Elton Sloth.

Our Latest Email: We're getting Gamey in here...

  • Silhouette Artist Returns!

    We're delighted that silhouette artist Erik Johnson will be making his annual visit to the Happy Up stores on Aug. 9th & 10th. His skill with scissors is amazing to watch.  Each silhouette takes about five minutes per child!  Click through to our events page for more information.

  • Craft Events all Summer Long!

    Our weekly "workshops" start June 6th at our Edwardsville store. More details and registration information on our events page.

  • Kindermusic Playdate!

    The next Kindermusic Playdate at Happy Up in Edwardsville is Aug. 7th - two times available:  10am & 5:30pm.  The Playdates are led every month by licensed Kindermusic Instructor, Ellen Singh.  There's more info about Ellen, Kindermusic Playdates, and the registration form on our Events Page

Check out our Summer Catalog!