You've found Happy Up Inc.'s home on the web!

Welcome! Once upon a time we were Once Upon a Toy and LagoonaMagoo Toys. Instead of juggling three different names all the time, we are now Happy Up Inc. on the street and on the web. Stop in one of our St. Louis area stores and discover unique and innovative toys, games, gadgets, and more. We also specialize in stocking classic playthings that never go out of style.

  • Happy Up Clayton Named Best St. Louis Toy Store 2014
  • Chicky
  • C'mon with the rain, there's a smile on my face...
  • Clayton Street Sign
  • Edwardsville Storefront
  • Hello, My Name is Elton Sloth

Our Latest Email: Epic Sweep of History, Now Conveniently Pocket Sized

  • Game Nights With Your Group!

    Happy Up is all about increasing the time people spend goofing off and playing games. Invite us to come to your event and we'll bring games designed for all ages and abilities. Game Nights (or afternoons) are perfect for your group!

  • Kindermusic Playdate!

    The next Kindermusic Playdate at Happy Up in Edwardsville is Sept. 14th, 2015 - two times available:  10am & 5:30pm.  The Playdates are led every month by licensed Kindermusic Instructor, Ellen Singh.  There's more info about Ellen, Kindermusic Playdates, and the registration form on our Events Page

  • Lookout Grizzlies!

    The Happy Up Crew is heading your way!  We're bringing our unique brand of fun to some of the Gateway Grizzlies baseball games this summer as part of their Izzy's Kids Club. Complete info here!

Making Friends is Easy...