You've found Happy Up Inc.'s home on the web!

Welcome! Once upon a time we were Once Upon a Toy and LagoonaMagoo Toys. Instead of juggling three different names all the time, we are now Happy Up Inc. on the street and on the web. Stop in one of our St. Louis area stores and discover unique and innovative toys, games, gadgets, and more. We also specialize in stocking classic playthings that never go out of style.

  • Happy Up Clayton Named Best St. Louis Toy Store 2014
  • Chicky
  • Clayton Street Sign
  • Edwardsville Storefront

Why You Love Happy Up!

Our shelves are filled with imaginative, innovative, and unique items to delight playful people of any age
Child-friendly environment with a strictly enforced Do-Play Policy
We stock high-quality toys and games manufactured to the highest safety standards
We're staffed by friendly Toy Experts
Personalized service and attention
Free gift wrapping!
Call ahead - we'll have your item wrapped & ready
Far flung family and friends? We'll pack and ship for you
Loyalty program, gift registries, & fund raisers
We'll bring the Game Night to Your Group

Happenings

Check our Events page for info on our Kindermusik playdates, Game Nights, Birthday Parties, and more!

Visit us in Clayton, MO or Edwardsville, IL

  • Happy Up Inc, Clayton
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    8107 Maryland Ave.
    St. Louis, MO 63105
    (314) 725-2455

    Mon: Closed; Tues - Sat: 10-6; Sun: 12-4

    Can't make it during regular hours? We are also open by appointment!

    Click for map!

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    Happy Up Inc, Edwardsville

    6654-A Edwardsville Crossing Dr.
    Edwardsville, IL 62025
    (618) 656-9596

    Mon - Fri: 9-7:30; Sat: 9-6; Sun: Closed

    Click for map!

Our Latest Email: When March Winds Roar...

  • March 21: Toy Tester Day!

    Plan on coming to Happy Up in Edwardsville for our first Toy Tester Day!  March 21st, from 11am - 4pm.  We'll have lots of new toys and games for you to experience.  Fill out the rating card so we know what's "meh" or "Ka-pow So Cool".

  • Bunny Hop in Shaw Park

    March 28 from 10am - 11:30am - Egg hunt, petting zoo, BUNNY.  And Happy Up will be there to add some crafty fun to the event.  More info on the City of Clayton's website.  Pre-register by calling the City: 314-290-8500. See you there!

  • Kindermusic Playdate!

    The next Kindermusic Playdate at Happy Up in Edwardsville is March 9th, 2015 - two times available:  10am & 5:30pm.  The Playdates are led every month by licensed Kindermusic Instructor, Ellen Singh.  There's more info about Ellen, Kindermusic Playdates, and the registration form on our Events Page

Baby Knows What's What