You've found Happy Up Inc.'s home on the web!

Welcome! Happy Up is your source for unique and innovative toys, games, gadgets, squishies, and more. We also specialize in stocking classic playthings that never go out of style. Stop in one of our St. Louis area stores today!

  • Clayton Street Sign
  • Chicky
  • C'mon with the rain, there's a smile on my face...
  • Edwardsville Storefront
  • Hellloooooo!

Our Latest Email: A Dose of Happy Up Cures Cabin Fever

  • Crafting Space Jan. 27th

    Need a helping hand to finish up a craft kit? Want to make a mess at our place instead of yours? On Jan. 27th from 11am - 12:30 pm we'll have space (and some helping hands) for you and your kiddo to complete your project! Reservations required. For complete info, check out our Events Page.

  • Kindermusic Playdate!

    The next Kindermusic Playdate at Happy Up in Edwardsville is Feb 12th - two times available:  10am & 5pm.  The Playdates are led every month by licensed Kindermusic Instructor, Ellen Singh.  There's more info about Ellen, Kindermusic Playdates, and the registration form on our Events Page

  • 2017 ASTRA Best Toys for Kids List

    Every year, ASTRA member stores select their favorite toys and games. You can see the complete list here: ASTRA Best Toys 2017.

Our Winter 2017 Catalog is here!