You've found Happy Up Inc.'s home on the web!

Welcome! Once upon a time we were Once Upon a Toy and LagoonaMagoo Toys. Instead of juggling three different names all the time, we are now Happy Up Inc. on the street and on the web. Stop in one of our St. Louis area stores and discover unique and innovative toys, games, gadgets, and more. We also specialize in stocking classic playthings that never go out of style.

  • Clayton Street Sign
  • Chicky
  • C'mon with the rain, there's a smile on my face...
  • Edwardsville Storefront
  • Hello, my name is Elton Sloth.

Our Latest Email: Spooktacular Goodies Under $25

  • Do You Have a Glennon Card?

    Both Happy Up stores are participating in the Glennon Card Shopping Days Oct. 20th - 29th.  Show us your Glennon Card and save!  Don't have your card yet?  You're in luck!  We're selling them, too.  More info about the card and the foundation it supports here.

  • Come Play!

    Neighborhood Toy Store Day is Nov. 11th. We're hatching plans, so watch our events page for updates!

  • Kindermusic Playdate!

    The next Kindermusic Playdate at Happy Up in Edwardsville is Nov. 13th - two times available:  10am & 5pm.  The Playdates are led every month by licensed Kindermusic Instructor, Ellen Singh.  There's more info about Ellen, Kindermusic Playdates, and the registration form on our Events Page

Toys, Games, and Clever Stuff...