You've found Happy Up Inc.'s home on the web!

Welcome! Once upon a time we were Once Upon a Toy and LagoonaMagoo Toys. Instead of juggling three different names all the time, we are now Happy Up Inc. on the street and on the web. Stop in one of our St. Louis area stores and discover unique and innovative toys, games, gadgets, and more. We also specialize in stocking classic playthings that never go out of style.

  • Happy Up Clayton Named Best St. Louis Toy Store 2014
  • C'mon with the rain, there's a smile on my face...
  • Chicky
  • Hello, my name is Elton Sloth.
  • Edwardsville Storefront
  • Clayton Street Sign

Our Latest Email: Engineers Aren't Just for Trains

  • Do You Have a Glennon Card?

    Both Happy Up stores are participating in the Glennon Card Shopping Days Oct. 21st - 30th.  Show us your Glennon Card and save!  Don't have your card yet?  You're in luck!  We're selling them, too.  More info about the card and the foundation it supports here.

  • Clicky to see!

    The full digital version of our Winter Catalog will be ready for us to post soon. In the mean time, feast your eyes on this sneak peek!

  • Monthly Trading Parties!

    Too many duplicate Shopkins or LEGO Minifigs in your collection?  Want to trade them away to other collectors?  Stop by the Edwardsville Happy Up store for our Monthly Trading Party.  The next trading party is Nov. 5th from 1pm to 2:30pm.  Click through to our locations page if you need a map and directions!

See a smattering of the toys and games on our shelves~