You've found Happy Up Inc.'s home on the web!

Welcome! Once upon a time we were Once Upon a Toy and LagoonaMagoo Toys. Instead of juggling three different names all the time, we are now Happy Up Inc. on the street and on the web. Stop in one of our St. Louis area stores and discover unique and innovative toys, games, gadgets, and more. We also specialize in stocking classic playthings that never go out of style.

  • Happy Up Clayton Named Best St. Louis Toy Store 2014
  • Chicky
  • Clayton Street Sign
  • Edwardsville Storefront

Why You Love Happy Up!

Our shelves are filled with imaginative, innovative, and unique items to delight playful people of any age
Child-friendly environment with a strictly enforced Do-Play Policy
We stock high-quality toys and games manufactured to the highest safety standards
We're staffed by friendly Toy Experts
Personalized service and attention
Free gift wrapping!
Call ahead - we'll have your item wrapped & ready
Far flung family and friends? We'll pack and ship for you
Loyalty program, gift registries, & fund raisers
We'll bring the Game Night to Your Group


Check our Events page for info on our Kindermusik playdates, Game Nights, Birthday Parties, and more!

Visit us in Clayton, MO or Edwardsville, IL

  • Happy Up Inc, Clayton

    8107 Maryland Ave.
    St. Louis, MO 63105
    (314) 725-2455

    Mon: Closed; Tues - Sat: 10-6; Sun: 12-4

    Can't make it during regular hours? We are also open by appointment!

    Click for map!

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    Happy Up Inc, Edwardsville

    6654-A Edwardsville Crossing Dr.
    Edwardsville, IL 62025
    (618) 656-9596

    Mon - Fri: 9-7:30; Sat: 9-6; Sun: Closed

    Click for map!

Our Latest Email: Be The Mayor of Prankville

  • Artistic Photo Portrait Sessions

    Local photographer Christine Olson will be at Happy Up in Edwardsville taking portrait photos on March 27th & 28th. You can see more of her work on her facebook page and her website. Here's the flyer with all the details: Artistic Photo Spring Flyer

  • Bunny Hop in Shaw Park

    March 28 from 10am - 11:30am - Egg hunt, petting zoo, BUNNY.  And Happy Up will be there to add some crafty fun to the event.  More info on the City of Clayton's website.  Pre-register by calling the City: 314-290-8500. See you there!

  • Pancake Craziness April 4th

    Dr. Dan the Pancake Man is insanely talented at making pancakes. But not your usual round ones. Come see him work (and eat it up) April 4th from 11am - 1pm at Happy Up Edwardsville.

Kajillions of Cuddle Buddies!