You've found Happy Up Inc.'s home on the web!

Welcome! Once upon a time we were Once Upon a Toy and LagoonaMagoo Toys. Instead of juggling three different names all the time, we are now Happy Up Inc. on the street and on the web. Stop in one of our St. Louis area stores and discover unique and innovative toys, games, gadgets, and more. We also specialize in stocking classic playthings that never go out of style.

  • Happy Up Clayton Named Best St. Louis Toy Store 2014
  • C'mon with the rain, there's a smile on my face...
  • Chicky
  • Edwardsville Storefront
  • Hello, My Name is Elton Sloth
  • Clayton Street Sign

Our Latest Email: Sushi Cats = Love and Furry Rice

  • Gift Certificates Always Fit!

    Looking for the perfect gift for your Valentine?  Not sure what the best thing would be?  Gift Certificates to the rescue!  You can even purchase over the phone and have them mailed to your sweetheart.  Happy Up Clayton = 314-725-2455 - Happy Up Edwardsville = 618-656-9596

  • Kindermusic Playdate!

    The next Kindermusic Playdate at Happy Up in Edwardsville is March 7th - two times available:  10am & 5:30pm.  The Playdates are led every month by licensed Kindermusic Instructor, Ellen Singh.  There's more info about Ellen, Kindermusic Playdates, and the registration form on our Events Page

  • ASTRA Best Toys List for 2015

    Every year, ASTRA member stores select their favorite toys and games--  here's the list for this year.  We've also compiled a pinterest board for the list.  And we've put as many videos as we could find on there so you can see stuff in action!

Our Winter Catalog is Here!