We have switched our email service. If you haven't seen an email from us for a while, take a moment to make sure your contact information made the leap! Just follow the link: Happy Up Emails As always, we pinky swear we will never never ever ever share your information. Thank You!
You've found Happy Up Inc.'s home on the web!
Welcome! Once upon a time we were Once Upon a Toy and LagoonaMagoo Toys. Instead of juggling three different names all the time, we are now Happy Up Inc. on the street and on the web. Stop in one of our St. Louis area stores and discover unique and innovative toys, games, gadgets, and more. We also specialize in stocking classic playthings that never go out of style.
Too many duplicate Shopkins or LEGO Minifigs in your collection? Want to trade them away to other collectors? Stop by the Edwardsville Happy Up store for our Monthly Trading Party. The next trading party is Saturday, February 4th, from 1pm to 2:30pm. Click through to our locations page if you need a map and directions!
The next Kindermusic Playdate at Happy Up in Edwardsville is Feb. 13th - two times available: 10am & 5:30pm. The Playdates are led every month by licensed Kindermusic Instructor, Ellen Singh. There's more info about Ellen, Kindermusic Playdates, and the registration form on our Events Page.