You've found Happy Up Inc.'s home on the web!

Welcome! Once upon a time we were Once Upon a Toy and LagoonaMagoo Toys. Instead of juggling three different names all the time, we are now Happy Up Inc. on the street and on the web. Stop in one of our St. Louis area stores and discover unique and innovative toys, games, gadgets, and more. We also specialize in stocking classic playthings that never go out of style.

  • Happy Labor Day!
  • Happy Up Clayton Named Best St. Louis Toy Store 2014
  • C'mon with the rain, there's a smile on my face...
  • Chicky
  • Hello, my name is Elton Sloth.
  • Edwardsville Storefront
  • Clayton Street Sign

Our Latest Email: Math Practice Minus the Moping

  • Monthly Shopkins Trading Parties!

    Too many duplicate Shopkins in your collection?  Want to trade them away to other collectors?  Stop by the Edwardsville Happy Up store for our Monthly Trading Party.  The next trading party is Sept. 10th from 1pm to 2:30pm.  Click through to our locations page if you need a map and directions!

  • Kindermusic Playdate!

    The next Kindermusic Playdate at Happy Up in Edwardsville is Sept. 12th - two times available:  10am & 5:30pm.  The Playdates are led every month by licensed Kindermusic Instructor, Ellen Singh.  There's more info about Ellen, Kindermusic Playdates, and the registration form on our Events Page

  • Party at the Toy Store!

    Remember when you were a kid and wanted your own toy store to play in?  We do and we're making it happen.  Happy Up in Edwardsville can be the site of your next Birthday Party.  Click for complete info!

See a smattering of the toys and games on our shelves~