Location Location Location!

Happy Up Inc. provides the St. Louis/Metro-East area with the best toys, games, gadgets, puzzles, and fiddly-things on the planet. Stocking a wide range of unique, clever, and innovative items, the Happy Up stores are a full-service specialty toy retailer. We offer a hands-on, do-play environment for playful people of every age. Stop by our Clayton, MO or Edwardsville, IL store today!

Holiday Hours

Extended Holiday Hours:

Happy Up Clayton:

Open Mondays!
Mon. - Sat: 10am - 7pm
Sun: 10am - 4pm

Happy Up Edwardsville:

Open Sundays!
Mon. - Fri: 9am - 8pm
Sat: 9am - 7pm
Sun: 11am - 5pm

Christmas Eve: Closing at 3pm 

Closed Dec. 25th & 26th

Regular store hours resume Dec. 27th.

New Year's Eve:

Happy Up Clayton open until 2pm

Happy Up Edwardsville is closed.

New Year's Day:
Both Locations Closed

Happy Up Inc, Clayton

8107 Maryland Ave.
St. Louis, MO 63105
(314) 725-2455


Mon: Closed
Tues - Sat: 10am - 6pm
Sun: 10am - 2pm

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Happy Up Inc, Edwardsville

6654-A Edwardsville Crossing Dr.
Edwardsville, IL 62025
(618) 656-9596


Mon - Fri: 9am - 7:30pm
Sat: 9am - 6pm
Sun: Closed

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Happy Up Clayton Named Best St. Louis Toy Store 2014

Thank you thank you thank you RFT Readers for your votes! It's so nice to know you love us as much as we love you! See what they had to say about us here: Best Toy Store 2014

A note about Gift Certificates, Store Credit, Coupons, etc.

Have no fear! If you are holding gift certificates or coupons or vouchers or another form of store credit for Once Upon a Toy or LagoonaMagoo Toys, they will be honored. Changing our store names to Happy Up Inc. does not change our devotion to our customers.

So what's with the name change???

Why did you go from Once Upon a Toy and LagoonaMagoo Toys to Happy Up Inc?

The short answer? We needed to gather our stores under one name to clear up confusion about who we are and what we do. If you want the long answer, it's on our blog here: So What's in a Name?

Where We've Been (aka Previous Locations)

  • LagoonaMagoo Toys
    LagoonaMagoo Toys,
    Fairview Heights

    6308 N. Illinois
    Fairview Heights, IL 62208
    This location is now closed.
    If you have gift certificates to use, please visit one of our other locations.

  • Once Upon a Toy
    Once Upon a Toy,

    2460 Troy Rd.
    Edwardsville, IL 62025
    This location has moved and is open as
    Happy Up, Edwardsville!

  • LagoonaMagoo Toys
    LagoonaMagoo Toys,
    St. Louis Mills

    5555 St. Louis Mills Blvd.
    Hazelwood, MO 63042
    This location has moved and is open as
    Happy Up, Clayton