Happy Up Locations

The Happy Up stores are a full-service specialty toy retailer. We're staffed by friendly toy experts and offer free gift wrapping, too!
Happy Holidays to all our friends!

Thank you for choosing to shop with a small business this Holiday season!

It means the world to us. ❤️

Special Hours:

Christmas Eve: 10 am - 3pm

Dec. 25th & 26th: CLOSED

While we spend time with our families and play with all our new toys!

Merry Christmas 🎄 and Happy Hanukkah! 🕎

Friendly Toy Experts, Free Gift Wrapping...

The Happy Up Crew is Here to Help!

❄️ 🎁 🕎 🎄

Stop by and make your Holiday Shopping less stressful and more fun!

Clayton, MO

Photo of Clayton, MO

8103 Maryland Ave.
St. Louis, MO 63105
(314) 725-2455

Holiday Hours:

Open Mondays!
Mon - Sat: 10am - 6pm
Sun: 10am - 4pm

Edwardsville, IL

Photo of Edwardsville, IL

6654-A Edwardsville Crossing Dr.
Edwardsville, IL 62025
(618) 656-9596

Holiday Hours:

Open Sundays!
Mon - Sat: 10am - 6pm
Sun: 10am - 4pm

Past Locations

Once Upon a Toy, Lagoona Magoo at St. Louis Mills, Lagoona Magoo in Fairview Heights

Once Upon a Toy and LagoonaMagoo

These locations are now closed. Come and see us at one of our Happy Up stores!

Once Upon a Toy
Edwardsville

2460 Troy Rd.
Edwardsville, IL 62025

LagoonaMagoo
St. Louis Mills

5555 St. Louis Mills Blvd.
Hazelwood, MO 63042

LagoonaMagoo
Fairview Heights

6308 N. Illinois
Fairview Heights, IL 62208